Digital Persuasion submits for your approval and consideration the impact of online advertising on media, marketing and fundamental relationship between vendor and customer.

What is digital persuasion? Merely a fancy name for distinguishing new elements that come into play when advertising use online media to persuade and convert leads into customers.

Adding new levels of feedback and interaction, as well as a new variety of advertising styles, online advertising not only expands the scope of persuasion and influence, but also threatens older media which have been funded by traditional advertising for decades.

With such a multidimensional topic to cover, this blog will approach “digital persuasion” on a few basic levels.

1. The structure, tactics and techniques that shape online advertising.

2. The impact of this advertising model on vendor-customer interaction.

3. The threats and opportunities in store for traditional media.

4. The overarching changes in persuasion and influence due to the facilities of an online medium.

The ultimate mission of this blog is to examine every important element unique to digital persuasion, present you with adequate information for navigating the web, help you avoid the subtle pitfalls of shady online advertising practices, and aid you in getting the value you really want out of the opportunities afforded by the expanding world of online merchants.

This information will build on scholarly and interpersonal research, based on the facts and statistics about online advertising, decorated by the opinions of those who deal with online advertising on a daily basis.

If you’ve made it as far as this blog, you’re probably among that group. So please take a moment to leave me a comment about how this blog could benefit you, and I’ll be sure to keep you posted.